Backwards Stories – Vauxhall

Reimagining classic tales to highlight a modern feature

To showcase the benefits of the Astra’s reverse parking camera, we created “Backwards Stories”—a series of three animated films that tell classic fairy tales in reverse. Each film starts with the familiar happy ending, then rewinds back to the characters’ humble (and often miserable) beginnings, turning the idea of “going backwards” into a playful and unexpected narrative device.

I worked as both Art Director and Copywriter, and also led the creative collaboration across three different animation studios in three countries, ensuring a cohesive visual and narrative approach while celebrating each studio’s craft. Together, we brought to life Jack & The Beanstalk, Cinderella, and The Ugly Duckling in stunning stop-motion.

The campaign stood out for transforming a functional car feature into an emotional, imaginative storytelling moment—earning multiple awards and global recognition.

AWARDS

– SILVER Cannes Lions 2019

– 2 x SILVER Epica

– 5 x BRONZE LIA

– SILVER CICLOPE

– BRONZE CLIO

– ONE SHOW Merit

– 3 BRONZE Eurobest