About me – Alberto Espeja Work

I believe creativity is the most human and exciting force to reshape culture.

Creative Director. Shaping globally impactful ideas

+20

Experience

#1 Art Director in Europe ranked by The One Club ’24

+150

Awards

Hey there. I’m Alberto Espeja, and I’ve spent 20+ years building ideas that resonate culturally and travel globally.

My career took me through some of the most demanding creative markets in Europe:

London taught me how to sharpen a concept and make it unmissable. Germany drilled into me craft, efficiency, and the discipline of the creative process. Spain, my roots, gave me the passion and emotional truth that connects work to real people.

That combination shaped how I work now: I look for the angle everyone walked past, the cultural insight hiding in the brief. Then I build ideas that feel obvious once they’re made, work that scales across different markets without losing what makes it true locally.

I’ve worked across luxury, lifestyle, and cultural brands (Porsche, Coca-Cola, IKEA, Ford, Deutsche Telekom, Burger King, and others). I lead multidisciplinary teams across strategy, copy, design, film, gaming, XR, and production. I think in platforms, campaigns that work across every channel because they’re built on something real.

WHAT I DON`T DO: trends masquerading as ideas, empty executions, or work that’s pretty but says nothing.

WHAT I AM AFTER: campaigns that move people, secure business, and create moments worth remembering.

Always looking to collaborate with people and brands that want to do better work. Always curious, always pushing.

Some work has been recognized at Cannes Lions, Epica, The One Club, New York Festivals, and other international festivals.

Cannes Lions: 3 x Gold, 7 x Silver, 5 x Shortlists
Clio Awards: 1 Silver, 4 x Bronze
Epica Awards: 1 Grand Prix, 1 Gold, 6 x Silver
x 3 Bronze
ADC Annual: 2 x Silver
LIA (London International Awards): 1 x Silver, 6 x Bronze, 2 x Finalist
ADC Germany: 1 x Gold 2 x Silver, 7 x Bronze
ADC*E: 1 x Bronze
NYF AME Awards: 1 x
El Sol (Latin American Awards): 1 x Gold, 1 x Silver, 2 x Bronze
Eurobest: 3 x Bronze
Clio Health: 2 x Bronze, x 1 Shortlist
ACT Awards: 1 x Gold
CDC (Spanish Creative Club): 2 x Silver
Ciclope: 1 x Silver
PlakaDIVA: 1 x Silver
Spotlight Festival: 2 x Bronze
German Werbefilmpreis: Best Script
One Show: 2 Merits
Comm Awards: 1 x Silver, 1 x Bronze
Gerety Awards: 1 x Silver, 2 x Bronze

Additionally, I share my thoughts on advertising through my dedicated section, «Ilusion & Advertising,» on the NINJA MARKETING blog and collaborate with the Adchologist a site specialised in psychology in communication.

Alberto is a clear example that besides being a very good creative, you can also be a very good professional. Because in an agency, there are certain skills that help a lot to move things forward. Starting with the ability to create a team, the skills to make others feel integrated, motivate others, and even have the right sensitivity to reject an idea. Alberto is that complete professional that makes you realize that creativity is only one part of this career.

Don't be a D*ck. This is the most overlooked rule in advertising and Alberto is the opposite. One of the loveliest people you'll ever encounter in the biz. Add this to his conceptualising skills and you've got one heck of a creative. I'm often taken aback by his wit and quick responses, be it to briefs or a simple what's app message. I can not recommend Alberto enough. PS: he's an amazing artist, ask him to show you his painting.

I have been working together with Alberto in McCann for Coca-Cola. He is one of the best Creative Directors I have never worked with. He is a person who loves this job, is passionate, and a very good team player who really adds value and understands the brand’s needs, not only at a local/regional level but also at a Global one. He has a strong ad expertise no matter if digital or traditional. Team builder and very good team leader. If I could choose to work with him again I undoubtedly would. He will always be one of my favorite creative partner

Alberto is a super talented guy who always delivers great, bold ideas. He's strong at activations, film, digital, the lot. You can always count on getting something different and unexpected from him. And he's just a lovely guy to work with.

I had the pleasure to work together with Alberto for more than a year and I could say, he's one of the best creatives I've ever worked with. Alberto has the rare ability to transform any insight into something beautiful and simple, yet powerful. I used to tell him that he's not only a creative, he belong to the rare group of "Advertising people" (quoting Dave Trott here). Those kind of people that don't only think in their silos, but think about solving problems creatively. And it's really difficult to find this type of people these days. On top of that, Alberto inspires all his co-workers with his good humor, tenacity and enthusiasm. It was a pleasure to work with him and I firmly recommend Alberto to any company that is looking for a natural problem solver.

Alberto is one of the best professionals I have ever worked with. He can perform exceptionally well both as a copywritter and a art director. He is able to understand the client's strategies and convert them into creative concepts. His creativity always managed to amaze me, his ideas are fresh and I really appreciated his proactivity ,he was continuously preparing interesting ideas for the client. Outstanding outside of the box thinking. He is kind, easygoing and he always respects deadline.

Alberto is a rare combination of exceptional talent in copy-writing and art-direction. He always searches for out of the box solutions to common business problems. He looks into the core of the clients' needs and is keen on strategical approach when working on unique ideas. Alberto's hard work, dedication and proactivity come from his passion for what he does. He easily combines being a loyal team player, as well as taking a lead over younger colleagues by sharing his love for the work. Alberto a valuable asset of any creative team.

Alberto was one of the best Creative Directors I´ve had the luck of working with, always patient and smiling. The whole office cheers up when he´s around. Not to mention that he´s one of the best and most well-rounded creatives, he is talented in both copywriting and art direction. It was a real pleasure to brainstorm with him as well as to be mentored by him.

MAIN CLIENTS