Role
Agency
In this multi-awarded crossmedia campaign for UNICEF, NBA legend and Goodwill Ambassador Pau Gasol helps a sick child recover, not with medicine, but by following an ancient African ritual rooted in belief and storytelling.
What began as a small TV idea quickly grew into a movement: the story was picked up across TV, radio, digital, outdoor and PR, and dozens of Spanish and Latin American celebrities joined voluntarily to keep the legend alive. The message? That every little action, no matter how symbolic, can help save a life.
With minimal production costs and a smart media strategy, the campaign turned into a viral phenomenon. It moved people emotionally, spread across cultures, and generated real support for UNICEF’s mission to protect vulnerable children.
A simple tale, told the right way, can heal more than expected.
Kimbo was a purpose-driven global activism campaign for UNICEF that turned identity into empathy, thousands of people (including Pau Gasol) literally changed their names to “Kimbo”
The campaign saw tens of thousands of people, led by UNICEF ambassador Pau Gasol and joined by public figures like Imanol Arias, Ana Duato, David Bisbal, Andreu Buenafuente, Wyoming, Iñaki Gabilondo, Rosa María Calaf, Luis del Olmo, Eva González, Manuel Díaz El Cordobés and even characters like Pocoyó, change their names to “Kimbo” in solidarity to spark global conversation about preventable child deaths
«Shot on location in Africa with real families and communities, placed human voices and lived experiences at the center of an emotionally raw narrative to the campaign».
The Kimbo campaign didn’t just live on posters and film, it came to life through a dedicated Mi nombre es Kimbo microsite where visitors could change their own name to “Kimbo” in solidarity, make a donation, and instantly share their act across social media, turning individual participation into a movement and amplifying the campaign’s message about preventable child deaths and empathy around the world
