Kimbo – Unicef

Kimbo, the legend that saved thousands of lifes.

In this multi-awarded crossmedia campaign for UNICEF, NBA legend and Goodwill Ambassador Pau Gasol helps a sick child recover —not with medicine, but by following an ancient African ritual rooted in belief and storytelling.

What began as a small TV idea quickly grew into a movement: the story was picked up across TV, radio, digital, outdoor and PR, and dozens of Spanish and Latin American celebrities joined voluntarily to keep the legend alive. The message? That every little action —no matter how symbolic— can help save a life.

With minimal production costs and a smart media strategy, the campaign turned into a viral phenomenon. It moved people emotionally, spread across cultures, and generated real support for UNICEF’s mission to protect vulnerable children.

A simple tale, told the right way, can heal more than expected.

AWARDS

– SILVER Cannes Lions – Best Use of Media

– GOLD El Sol – Latin American Ad Festival

– SILVER CDC – Club de Creativos (Spain)

– BRONZE El Sol Latin American Ad Festival