Role
Agency
Description
Conceived and led the creative vision for the Mission X Launch film, unveiling Porsche’s all-electric hypercar concept. Collaborated closely with the Sehsucht team to craft a 90-second cinematic piece that embodies Porsche’s futuristic design and performance ethos. The film portrays the vehicle’s emergence from darkness into light, highlighting its sleek lines and innovative features, aligning with Porsche’s legacy and forward-thinking approach.
This project was a pivotal moment in my career, allowing me to blend storytelling with cutting-edge visual artistry, resulting in a film that resonated with audiences and reinforced Porsche’s position at the forefront of automotive innovation.
Role
Agency
Description
A Porsche always remains a Porsche . Our Porsche Approved used cars create emotions like the first day. Exude the passion with which we tested them in 111 points. Make your heart beat faster because our heart and soul goes into preparing them. And give you peace of mind with our Porsche Approved Guarantee.
So to comunicate such all this qualites we created this film able to express all the emotion that Porsche Approved owners feel.
Role
Agency
Description
With the world premiere of the fully electric Macan in Singapore, Porsche kicked off one of the largest product campaigns in its entire history. The Macan, a sporty SUV, is one of the biggest-selling Porsche vehicles. After the successful launch of the Porsche Taycan in 2019, the Macan was the second fully electric model to be launched by Porsche.
With this campaign we have further enhanced the Porsche brand, as this modern, progressive product.
The Macan campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change. With this, we conveyed a promise to Porsche customers that the fully electric Macan will be 100 per cent a Porsche and 100 per cent a Macan.
Porsche Porsche Porsche Role
Agency
Description
For the new positioning of Porsche, Sportmade, we meticulously transformed our emotional manifesto into a captivating film. Every frame breathes life into the most iconic emotions and moments of the brand, creating a visual symphony that transcends the ordinary.
This cinematic masterpiece not only embodies the soul of Porsche but elevates the brand into a realm where every heartbeat echoes the spirit of Sportmade.
Role
Agency
Description
For the global launch of the new Porsche Taycan, we introduced a new emotional territory for the brand: Overfeel.
More than a tagline, Overfeel is a mindset—it’s what happens when power, design and precision come together to create a feeling so intense, it transcends reason. The film brings this idea to life through bold, kinetic imagery and a visceral tone, blurring the lines between physical sensation and emotional response.
Every frame was crafted to express not what the Taycan does, but what it makes you feel: the tension before acceleration, the beauty of control, the electricity under your skin.
This campaign marked a shift in how Porsche talks about performance. Not through numbers, but through pure sensory impact.
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