Overwatch 2 x Porsche

PROJECT OVERVIEW

Role

Art Director, Concept, Copywriter

Agency

Garbarz und Partner

Description

In collaboration with Blizzard Entertainment and their hit game Overwatch, we created an exciting new skin for D.Va’s Mech inspired by Porsche, aiming to captivate younger audiences and the gaming community. This innovative partnership showcased the sleek design of the Porsche Macan, blending it perfectly into the game's futuristic world. Our campaign featured an animated short film telling the origin story of D.Va’s new Mech, and actively involved streamers, cosplayers, and eSports professionals to engage the Overwatch community. The exclusive bundle included the D.Va skin and a stylish outfit for Pharah inspired by the Porsche Macan. The campaign had a huge impact on the gaming community, putting Porsche top of mind for many new audiences and significantly enhancing Porsche’s footprint in the gaming industry out of the usual racing games.

The launch Trailer

- THE PORSCHE MACAN SKIN -

Porsche •••

The Gameplay teaser

- GAMESCON OVERWATCH 2 EXPERIENCE -

The Porsche stand at Gamescon offered a multi-sensory experience, inspired by D.Va’s hometown, Busan. Visitors could enjoy interactive elements, including a karaoke area and the chance to compete in a “Beat the Streamer” contest with Overwatch content creator Bogur. A life-sized statue of D.Va’s Mech, Tokki, was also on display, alongside a Macan show car featuring a fan-voted Overwatch design.

Cosplay enthusiasts Alyson Tabbitha and Stellar Cosplay brought D.Va and Pharah to life at the Porsche stand, further enhancing the experience. Interested visitors could immerse themselves in this fusion of gaming and Porsche.

Porsche •••