Role
Agency
Description
What happens when you put an international pop star together with the all-electric Porsche Macan and give the singer-songwriter free rein to decide what the film will look like?
Her creativity is shining through in a new way – as co-writer and co-director of the film about the all-electric Macan. We also worked with French director Clemént Durou, known for high-profile projects like the music video for Pharrell Williams’ Happy, to craft a unique and exciting concept that authentically represents both her and Porsche.
The Results:
The film is one of the most successful that Porsche has ever made. Over 100 media outlets reported on this new and bold way of collaborating with celebrities. Without a significant media budget, we reached 78 million people worldwide to this day, including 30 million on Instagram and over 8 million on TikTok. Over 7 million people watched the film on Porsche’s YouTube channel, which only has 1.4 million followers. The overwhelming majority of viewers were young – and female. So it really does pay off to have the right casting – behind and in front of the camera.
We activated the audience not only through our own, but also through Dua Lipa’s channels. Initiated with a teaser phase, the actual launch and behind-the-scenes material after to keep the conversation going, we managed to outrank the top-influencers in the industry in terms of reach.
Awards:
Porsche Porsche Porsche 
