X-MAS Hangover – Burger King

Turning office party shame into a brand opportunity While most brands go for heartwarming campaigns during the holiday season, Burger King Germany dared to tackle a universal truth: the morning after the office Christmas party. “X-MAS Hangover” is a series of three short films that humorously capture the awkward, embarrassing aftermath of festive celebrations—from cringe-worthy karaoke to questionable dance moves. As Art Director and Copywriter, I collaborated closely with production and post-production teams to bring these stories to life, ensuring a cohesive narrative and a distinctive visual tone. The campaign resonated with audiences for its honesty and boldness, earning multiple international awards and recognition. Awards: – SILVER ADC Annual Awards 2024 – Film Series – SILVER ADC Annual Awards 2024 – Storytelling Humor – SILVER + BRONZE German ADC Awards 2024 – 3 × BRONZE Spotlight Festival 2024 – TV & Cinema – New York Festivals 2024 – Film Finalist – BEST SCRIPT AWARD – Deutsche Werbefilmpreis