Role
Agency
Aquarius, the refreshing dring from Coca Cola Group knows that when the Summer comes, they are always there to cheer you up and to make you sweat: THE TOURIST ENTERTAINERS ELITE, the profesionals who will take your summer to the next level. They will make you move non-stop 24/7.
From Aquagym monitors, to paddle instructors ending in Village Bands. How can you be always in and follow them? reconvering and hidratating with Aquarius.
This campaing had a Hero film and we produced a wide amout of pieces for youtube, instagram and facebook. Here you can find some examples.
«The campaign touched the heart of Spain’s summer culture, naturally and playfully, sparking widespread buzz, deepening engagement and making the brand feel part of the season.»
We collaborated with real Spanish professionals, from live bands and aquagym trainers to stand-up paddle instructors and other local summer specialists, who not only starred in the film but also activated the campaign through their own social channels, sharing it with their communities and adding genuine local authenticity, cultural relevance and organic reach to the work.
On social media we created small, playful assets and fun interviews with real summer pros that amplified the story organically, turning everyday moments into shareable content that boosted engagement and reinforced Aquarius’s presence in Spain’s summer culture.
For the ongoing social calendar we developed assets as visually fresh and playful as the spot itself, creating visuals that felt like natural extensions of the campaign and connected strongly with the audience.
«The campaign strengthened Aquarius’s position beyond its athletic roots, embedding the brand more deeply into Spain’s vibrant social and summer way of life, expanding its appeal among a broader audience through playful, locally authentic social content.»
