Role
Agency
Telekom brought the impact of global warming to the world’s largest miniature exhibit. Beautiful. Fragile. Just like the real world. The perfect place to reveal the true size of this problem.
We created an AR EXPERIENCE and used the whole exhibition as a medium, turning Miniatur Wunderland into a first of its kind immersive experience.
Bringing the effects of global warming. Drought, flooding, wildfires, storms, snow melting, to locations such as Neuschwanstein Castle, Venice, Monaco and the Austrian Alps.
The models were 3D scanned and rebuilt digitally, so every detail perfectly matched the original for an immersive experience. And the effects were brought to life in Unreal Engine.
Visitors could adjust global temperature levels and take a look into the future of our world.
The aim of the experience at Wonderland was to vividly visualize the consequences of climate change in order to raise awareness and inspire action. Telekom’s message is: technology can not only cause problems, it can also create solutions.
Using precise 3D scans using lydar technology, the most beloved miniature worlds of Miniature Wunderland in Hamburg, (Germany) were transformed into an interactive AR experience, setting a new visual standard for augmented reality.
The extremely simple «one-button» user interface was digitally adopted by Miniatur Wunderland itself. The application was seamlessly integrated into the exhibition experience of Miniatur Wunderland.
The AR experience let explore every angle and interact directly with its elements in real time, turning a physical miniature into an immersive world where users could walk around, zoom in and trigger digital layers that brought the model to life.
The campaign generated enormous media attention and a high level of emotional engagement from visitors. The partnership with Miniatur Wunderland allowed for the long-term placement of the theme.
Further scenarios and locations are conceivable as the format is scalable and modularly expandable in the future.
The AR app is seamlessly integrated into various «worlds» of Miniatur Wunderland. You look at this fragile, small, but still intact world as if through a live TV broadcast and can use AR to «switch» the same scene, with either +2 or +5 degrees of global warming. Suddenly, the forest in front of Neuschwanstein Castle is ablaze, or Venice is submerged. The message is always the same: we can STILL act.
«It moved AR beyond gimmick to meaningful interaction, inviting participation over observation.”
Warmland shows four familiar places transformed by global warming. In Venice the canals and streets flood under rising water. In The Alps snow and glaciers melt, mountains lose their wintry landscape and natural balance breaks down. In Monaco coastal flooding and extreme weather threaten urban zones. And around Neuschwanstein Castle forests dry, droughts and wildfires endanger both nature and heritage.
Warmland builds micro-stories in miniature worlds: you see everyday places transformed by climate change. By flooding Venice, burning forests around Neuschwanstein, thawing the Alps and flooding Monaco, the experience shows how global warming literally reshapes life.
Warmland was developed by Curious Company: the team 3D-scanned the entire miniature world of Miniatur Wunderland, rebuilt it in Unreal Engine as a full-fidelity digital twin, and layered climate-change effects on top. According to internal production notes, the whole AR experience was completed in a span of three months. The result: an immersive, data-accurate world.
Deutsche Telekom and environmental NGOs presented the film at Miniatur Wunderland, joined by journalists, climate-scientists and public-influencers. The screening, directed by The Glue Society, was revealed during a press event, underlining the urgency of climate change, and launched on social media to promote the installation.
“A film that reframed climate change as an immediate and human-scale call to action.”
