Role
Agency
Sadness is not always depression. In fact, depression, at first glance, can be hard to spot, staying hidden under an apparent normality. That’s why the German Depression Aid went out to shed a light on this misconception and change the face of depression.
“At Second Glance” was displayed across many cities in Germany for two consecutive years, making depression impossible to ignore.
Its impact led to the campaign being translated into multiple languages.
It was then rolled out across several European Union countries, extending the conversation far beyond Germany.
«This campaign sparked real awareness, drove +50 % more self-tests, +146 % newsletter sign-ups and generated over 160 million impressions in a month, helping shift how people think and talk about mental health».
Role
Agency
In this campaign, everyday dilemmas meet humor and practicality. This series of ads showcased how the right IKEA product can simplify life’s small but significant choices.
Role
Agency
This campaign invited people to fly with Iberia to the favourite destinations of their imagination as far as they can dream.
Role
Agency
Most tomatoes grown today have their flavour sacrificed to make them big and red. That’s why HEINZ grows their own special tomatoes, to make sure that all the great, concentrated taste goes into the ketchup. Doing so, it makes everything better, even tomatoes.
