«Across years of making films, I’ve learned to hook audiences with humor, hint at mystery without revealing the trick, and evolve every idea into something that stays with you».
The ad features a rap battle where artists compete over who has the smallest items. This contest led to the reveal of Samsung’s smallest MP3 player, highlighting its compact size.
The campaign was designed to resonate with a younger audience due to its catchy lyrics.
Silver FIAP 2005
Shortlist Cannes 2005
Best TV Awards 2025
Role
Concept & Art Direction
Agency
Saatchi & Saatchi London
Once Fundation makes 25 helping people with many disabilities to integrate in the society, its power is endless and this film discovers why.
Role
Art Direction & Concept
Agency
Ogilvy Madrid
We all know that Ariel’s detergent whiteness is not only unbeatable, but it can also lead to the most unexpected situations.
Shortlist Cannes 2005
Role
Concept and Art Direction
Agency
Saatchi & Saatchi Madrid
Aloha has been the most privileged witness of the recent and HUGE success of our office of MRM in Madrid.
Role
Creative director
Agency
MRM MCCAN
Eckiger Tisch is a German non-profit association that represents the interests of those affected by sexual violence against children and young people, especially in the context of the Catholic church.
Role
Art Direction
Agency
Grabarz & Partners