In the Porsche section you’re about to see work grounded in a deep understanding of what makes this brand unique: performance heritage, emotional connection and luxury relevance. Over many launches and product stories, my creative approach has been to treat every campaign not as a short-lived ad but as a contribution to Porsche’s evolving identity in modern luxury.
By aligning each announcement with the brand’s engineering excellence and emotional power, we helped shape a consistent narrative that honours Porsche’s past while speaking directly to contemporary audiences.
This work balances precision and passion, reinforcing Porsche’s leadership as a luxury brand that feels both timeless and forward-looking.
«For me, every Porsche launch was a creative opportunity to translate performance and heritage into modern luxury narratives that resonate emotionally».
Role
Agency
Conceived and led the creative vision for the Mission X Launch film, unveiling Porsche’s all-electric hypercar concept. Collaborated closely with the Sehsucht team to craft a 90-second cinematic piece that embodies Porsche’s futuristic design and performance ethos.
The film portrays the vehicle’s emergence from darkness into light, highlighting its sleek lines and innovative features, aligning with Porsche’s legacy and forward-thinking approach.
This project was a pivotal moment in my career, allowing me to blend storytelling with cutting-edge visual artistry, resulting in a film that resonated with audiences and reinforced Porsche’s position at the forefront of automotive innovation.
«The origin of a beast growing in mysterious darkness before light slowly reveals its breathtaking beauty, drawn by Porsche’s signature DNA, the Mission X becomes the call of tomorrow.»
Porsche
Porsche
Porsche
The CGI prints featured on the Mission X website were created by Trey Studio, a boutique digital imaging and CGI specialist based in Hamburg. Trey delivered high-end post-production and visual work that shaped the campaign’s online presence. Their expertise helped the creative assets look polished, emotionally resonant, and technically strong
Role
Agency
With the world premiere of the fully electric Macan in Singapore, Porsche kicked off one of the largest product campaigns in its entire history. The Macan, a sporty SUV, is one of the biggest-selling Porsche vehicles. After the successful launch of the Porsche Taycan in 2019, the Macan was the second fully electric model to be launched by Porsche.
With this campaign we have further enhanced the Porsche brand, as this modern, progressive product.
The Macan campaign tagline ‘Keep your essence’ neatly sums up this promise in three words: to stay true to oneself in a world full of change. With this, we conveyed a promise to Porsche customers that the fully electric Macan will be 100 per cent a Porsche and 100 per cent a Macan.
Porsche
Porsche
Porsche
Keep Your Essence didn’t just define the launch of the all-electric Macan. It has become a long-running content concept that continues to shape Porsche’s storytelling, fueling social media narratives, inspiring local activations and structuring event experiences years after its debut, reinforcing a consistent message of authenticity and emotional connection across audiences.
Role
Agency
For the global launch of the new Porsche Taycan, we introduced a new emotional territory for the brand: Overfeel.
More than a tagline, Overfeel is a mindset—it’s what happens when power, design and precision come together to create a feeling so intense, it transcends reason. The film brings this idea to life through bold, kinetic imagery and a visceral tone, blurring the lines between physical sensation and emotional response.
Every frame was crafted to express not what the Taycan does, but what it makes you feel: the tension before acceleration, the beauty of control, the electricity under your skin.
This campaign marked a shift in how Porsche talks about performance. Not through numbers, but through pure sensory impact.
Overfeel became the emotional anchor for the relaunch of the updated Taycan, serving as the central concept used across dealer showrooms in more than 30 countries, launch events and local activations to dramatize the electric sports car’s heightened performance and sensory appeal, turning a global rollout into memorable brand experiences at every touchpoint.
Porsche
Porsche
Porsche
Role
Agency
A Porsche always remains a Porsche . Our Porsche Approved used cars create emotions like the first day. Exude the passion with which we tested them in 111 points. Make your heart beat faster because our heart and soul goes into preparing them. And give you peace of mind with our Porsche Approved Guarantee.
So to comunicate such all this qualites we created this film able to express all the emotion that Porsche Approved owners feel.
«My approach was never just about selling more cars, but about shaping how the world feels Porsche, honouring the brand’s DNA while confidently moving it forward.”».
